Left to right: Paul Thurston (Design Wales), Hugo Raaijmakers (Philips), Mark Hartvelt (Philips), Andie Mudie (Nuaire), Phil Morgan (Aggrelek), Gavin Cawood (Design Wales)
The Design Wales Service Design Programme held a succesfull event at the end of last week with 80 delegates registered to take advantage of the excellent facilities at the Cardiff City football ground.
With an emphasis on demonstarting how manufacturing companies can realise the benefits of moving from being simply product led to understanding the needs of their end users in the form of developing innovative services, the event included a key note presentation from Philips Design alongside Nuaire of Caerphilly and Aggrelek of Swansea.
Philips Design employ over 450 designers and engineers in studios around the World, primarily serving the product design and innovation needs of Phillips and its key partners. Established almost a century ago Phillips have grown as an innovative but product/manufacturing-led business, but over the last 30 months they have been undertaking a process of cultural change (led by the most senior management) to shift towards a greater service-led approach that is transforming their business model and broadening opportunities as they explore working with new partners and exploit developments in communications technology.
How such a shift is possible in a small and a medium sized business was demonstrated by complimentary presentations from Phil Morgan (MD) of Aggrelek and Andy Mudie (Marketing Director) of Nuaire. Aggrelek and Nuaire are two of “The 90” businesses the Service Design Programme are seeking to work with over the three years in order to help build upon their manufacturing expertise by raising awareness and application of service design.