Thursday, February 17, 2011

The Service Design Programme...for designers

The Service Design Programme is a new package of support for the creative industries in Wales.

So, what is service design and why does it matter to you?
Well, it matters because we live in a service economy. 66% GVA comes from this sector in Wales compared with 32% from manufacturing. Services are all around us, they play key roles in our lives and generally they aren't designed very well.

But it matters to you because whether you're a freelancer, artist, designer, or run your own design company then you're a service provider. Start by asking yourself these questions; What is the quality of your service like? What do clients say about your service (not your work)? Do clients buy from you more than once?

Service design is a process and set of methods, tools and approaches that can help you answer all of these questions and help you design a better service for your business and your clients.

Design Wales have been funded by the Welsh Assembly Government to provide support and training to businesses that want to innovate their existing services or develop completely new services. Paul Thurston, who leads the programme says "It's come about due to combination of two factors, firstly the growth in the practice of service design across Europe and secondly, the need for companies to think beyond the products they produce and start thinking about the service they provide".

Get involved with the programme
The 'Service Design / For Designers' training programme will launch later this Spring and we are currently looking for 6 Welsh companies from the creative industries to apply for the 6-month course. More information will be available by the end of March but if you would like to register your interest now we will let you know as soon as the application process is open. To do this please email:

Find out more
These upcoming events will introduce you to the core principles of service design.

Breakfast Seminar
Swansea on 23rd March
Book your place now

Breakfast Seminar
Conwy on 8th April
Book your place now

Monday, February 7, 2011

Policy, Innovation & Design Conference

The SEE project, led by Design Wales, is a network of 11 European design organisations engaging with regional and national government to integrate design into policy, particularly innovation policy. The project runs from September 2008 to June 2011, co-financed by the European Regional Development Fund through the INTERREG IVC programme.

This conference is the project’s final event and aims to provide delegates with an overview of design’s role in innovation, recent design policy developments in Europe, examples of successful design policies and promotion programmes. The programme will be opened by Polish MEP, Jan Olbrycht with reflections on design as part of the Europe 2020 strategy. Other highlights from the conference include:

Design as part of innovation policy in a global context
Gavin Cawood / Operations Director, Design Wales

Making design policy happen in Denmark: the journey since 1997
Anders Byriel / CEO of Kvadrat, Chairman, Danish Design Council

Innovate and integrate: Design support for companies in New Zealand
Judith Thompson / Director, Better by Design

Design policy in practice: innovative strategies for local authorities in Flanders
Patrick Janssens / Mayor of Antwerp
Jan Van Alsenoy / Association of Flemish Cities and Municipalities

Design as a Government capability
Bryan Boyer / Strategic Design Lead, SITRA – the Finnish Innovation Fund

EU Design and Innovation Initiative: What’s next for design in Europe?
Christine Simon / European Commission DG Enterprise and Industry

During the day, the SEE project lead partner, Design Wales, will briefly present the project’s achievements over the last three years, we will screen 11 short films about design policy developments in the SEE partner countries and delegates will receive the ‘Service Design Toolkit’.

This is a free event but delegates are required to register. The programme, logistics and registration can be found at