Thursday, October 28, 2010

SEE bulletin 4 now available!

The SEE project, led by Design Wales, has just launched the fourth edition of the SEE bulletin, the only publication entirely dedicated to discussing design and innovation policies and programmes across Europe and beyond.

Over the course of the SEE project, we have observed how the use of design has been evolving. More and more, we are seeing that design approaches are not only being applied to product development, manufacturing and technology, but to a growing array of other domains such as the public sector, social innovation and sustainability projects. This edition delves a bit deeper into how design techniques are being applied to specialist scenarios such as peace and security.

This issue includes:
  • Research: Designing Programmes in Contexts of Peace and Security – Derek B Miller, Lisa Rudnick (United Nations Institute for Disarmament Research) and Lucy Kimbell (Saïd Business School, Oxford University).
  • Interviews: Design Policy and Promotion Map with insights from Chile, Croatia, India and South Africa.
  • Research: National Design Systems – Dr Gisele Raulik-Murphy (Design Wales, UWIC).
  • Case Study: Design Advisory Service (Canada).
  • Special Report: SEE Project Activities and Results.
  • SEE Library: papers and documents related to design and innovation policies.
  • Design Policy Conference: SEE project final conference will be held on 29 March 2011.
SEE bulletins are distributed to over 60 countries around the world and are available to download from

Don't forget we are still collecting signatures for the petition 'Design for Innovation in Wales', which is an output of the SEE project. Your signature is very important in generating attention at political level. To sign visit

SEE is a network of 11 European partners exploring how to integrate design into policy. The project is co-financed by the European Regional Development Fund through the INTERREG IVC programme. If you would like to receive SEE communication in the future please email us at

Wednesday, October 20, 2010

"Coup for design in Wales".

Our recent actions to raise the profile of design at a political level in Wales have caught the attention of the Associate Parliamentary Design and Innovation Group (APDIG) in Westminster. The APDIG Group Manager, Jocelyn Bailey, drafted a thorough and sharp critical appraisal of whats happening here in Wales for their October Newsletter, describing the full context of the recent unanimous vote for design in the Senedd during a debate about innovation.

Read the whole article via:

Remember; you can still join in the campaign by signing our e-petition via:  
Saesneg / English:

Cymraeg / Welsh:

Friday, October 15, 2010

Manifesto Launched - Petition on-line

Last night saw the launch of our Manifesto for design innovation in Wales at the Pierhead Building in Cardiff Bay. In parallel with this we also announced our intention to compile a petition that follows the same themes - this is now available to sign on-line.

The wording of what we are petitioning for follows a standard/approved format and is as follows:

We call upon the National Assembly for Wales to urge the Welsh Assembly Government to consider the potential significant role for design in future innovation, public service and social enterprise policies and programmes. This is in the light of increased commitment to design agenda by other nations around the world and in preparation for a new Innovation Policy due to be published by the European Commission. This imminent new policy is likely to include a broader definition of innovation that embraces services in the public & private sectors and social enterprise on equal terms with traditional research and development (R&D).

There is also some background information.

You can following the link below to sign the petition:

Saesneg / English:

Cymraeg / Welsh:

There are two possible outcomes - an official enquiry (which will not happen in this case) or individual AMs will be encouraged to find out more and get involved - which is what we want- with some of them hopefully coming together to form a Cross-Party Group for design innovation to keep it on the political agenda.

The petition closes on the 12th November.
Please forward this anyone you think might be interested.

Monday, October 11, 2010

Design on the political agenda

Our Design Manifesto - set for launch on 14th October.

This year the Cardiff Design Festival is not only about celebrating design, there’s a political dimension too. On 14 October, Design Wales is launching its Manifesto ‘Design for Innovation in Wales: Industry, Services and Society’ in the Pierhead Building, Cardiff Bay. The manifesto is an output of the SEE project, a network of 11 European partners, co-financed by ERDF through the INTERREG IVC programme.

The manifesto aims to secure design’s place on the Welsh political agenda ahead of the National Assembly elections in May 2011. It calls for Assembly Members to establish a cross-party group for design and innovation to champion the benefits of good design. It presents the rationale for the Assembly to act upon regional design resources and take advantage of design strategies for adding value to industry, services and society. It describes case studies for fostering innovation in companies using design processes, for creating more effective services (both private and public) and for using design for social innovation and promoting an inclusive society.

The manifesto has been endorsed by a number of international, national and Welsh organisations including among others the Bureau of European Design Associations (BEDA), UK Design Council, Creative and Cultural Skills, South Wales Chamber of Commerce, Institute of Welsh Affairs, University of Wales Institute, Cardiff, University of Wales Newport, Swansea Metropolitan University, EcoDesign Centre, Design Commission for Wales and Wales Quality Centre.

The document has already attracted significant political attention. On 5 October, the manifesto and design was raised in plenary session in a debate on innovation. Mark Isherwood Conservative Welsh Assembly Member quoted the manifesto saying that “Wales needs to step up to the mark and harness the power of design for innovation. If our nation is to create user-centred services, embrace social innovation and excel as a competitive economy, the Welsh Assembly Government must act now”.

Mark Isherwood AM

A Welsh Assembly Government report entitled ‘Economic Renewal: a new direction’ has been published on innovation and in a motion that ‘Welcomed the steps taken by the Welsh Assembly Government to encourage world-class research and development’ an amendment to include design was unanimously approved. Lesley Griffiths, Deputy Minister for Science, Innovation and Skills stated “the UK has a strong reputation for design excellence, and Wales should develop its own design expertise”.

Gavin Cawood, Operations Director for Design Wales said; “The Welsh Assembly has been consistent in supporting the use of design by industry since 1994, but this new development is a major step in placing design on the political agenda and sets the foundation for design to find a key role in improving public services and supporting design beyond the constraints of traditional R&D”.

New Service Design Programme for Wales

Design Wales have always been supporters of new approaches to design; so when service design first came into prominence we were right there to support it. Our first foray into this emerging sector took the form of a document called 'Design Matters; Design For Service' which was published in September 2008. The document explored some of the trends at that time and presented a two case studies from Max Bank and The Baltic.

Design Wales also worked with Engine Service Design to produce a document called Design For Service, this was a much more detailed look into how service could benefit SME's in Wales, the three vision case studies are particularly useful for any business looking into service design.

The next stage of work has just started with Design Wales sucessfully proposing to the Welsh Assembly Government that they deliver a service design support programme - focussed on supporting he use of service design in industry as well trying to develop a strong cluster of regional expertise. It's a very exciting piece of work and a programme that will benefit Welsh Design and wider industry in the form of jobs, the economy and the international reputation of these sectors.

Personally I’m really pleased to see such a progressive move from the Welsh Assembly Government and look forward to working towards an internationally recognised hub of service design excellence here in Wales.

If you would like to find out more about the programme then have a look at our web page or follow @SD_Wales on twitter.

Tuesday, October 5, 2010

Service Design Network

Design Wales are excited to be attending the service design network conference in Berlin next week. The annual meet up of service design practitioners, agencies and academics has been growing every year and you can see pictures and videos of last years event on:

We look forward to sharing our new Service Design Programme with the wider community and hearing about the latest work from around the world.