As widely anticipated Blair Enns came to Cardiff and spoke to the Welsh design community about his 'Win Without Pitching' campaign. DesignWales has been keen to have Blair come and speak as part of our ongoing research into the impact of free pitching and speculative work on design, particularly graphic design businesses.
The core of Blair's stance, is that in order for design businesses to flourish, they need to focus on specific business areas and become known as experts in that area. The examples he gave, were of a mobile telephone fascia company and a catalogue design company. In order to be perceived as expert, design companies must write about their expertise as well as demonstrate it. They must continually build on their knowledge and not become complacent. The idea being, that if you are considered an expert in your chosen field, then you don't have to look for clients... they look for you!